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Market Research Reports: MR101-102

MS. Oxfam APL/2/2/21

Bodleian Libraries, University of Oxford

Details

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Description

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Title

Market Research Reports: MR101-102

Shelfmark

MS. Oxfam APL/2/2/21

Summary

Folder 1: MR101, comprising documents prepared by Information For Marketing (IFM). Comprises:

'Oxfam Questionnaire Analysis' [full version], Dec 1994

'Oxfam Questionnaire Analysis', Dec 1994, pertaining only to whether Oxfam should work in the UK

'Questionnaire Analysis Headline Counts', Dec 1994

'Legacy Analysis', Dec 1994

'Further Oxfam Legacy Analysis', Dec 1994

'Oxfam Questionnaire Analysis. Additional Counts Arising from Progress Meeting of 9/12/94', Jan 1995

Folder 2: MR102, comprises:

'Oxfam Telephone Survey' by Milward Brown International, Aug 1995

'Report on Fair Trade Products Telephone Survey' by Milward Brown International, Aug 1995

Date

Dec 1994-Aug 1995

Language

English

Physical extent

1 box (2 folders)

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Collection contents

Records produced by Oxfam's appeals and fundraising function

Appeals and Fundraising Policy

Market Research

Market Research Reports: MR101-102

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