Market Research Reports: AP15-21
MS. Oxfam APL/2/2/29
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: AP15-21
Shelfmark
MS. Oxfam APL/2/2/29
Summary
Folder 1: comprises:
AP15 'Oxfam Donor Recruitment Strategy' by Simon McGrath and Peter Smith, 1992
AP16 'Proposal for Oxfam Donor Recruitment Programme 1992/93' by Watson, Ward, Albert, Varndell (WWAV), 1992
Folder 2: AP17 'Customer Profile Analysis (CPA) - Insert Donors' and 'Customer Profile Analysis (CPA) - Direct Mail Donors', both by NDL Direct Marketing, both Jan 1992
Folder 3: comprises:
AP18 'Oxfam Direct Mail Supporters. Questionnaire Analysis' by Jane Pickering, Donor Marketing, Feb 1992
AP20 'Project Wells. Presentation Charts of Qualitative Research Findings' by Michael Herbert Associates, looking at the effectiveness of appeals mailings, Jun 1992
Folder 4: AP21 'Oxfam Multi-Donor Questionnaire Analysis' by Data by Design, Jun 1992
Date
Jan-Jun 1992
Language
English
Physical extent
1 box (4 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: AP15-21
