Market Research Reports: MR5-6 | Manuscripts and Archives at Oxford University

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Description

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Title

Market Research Reports: MR5-6

Shelfmark

MS. Oxfam APL/2/2/4

Summary

Folder 1: MR5, comprising:

'Oxfam and the Charity Market in Britain - A Report of Survey Findings' by BJM Partners Group, Feb 1987, and two untitled reports headed 'Background' and 'Introduction', n.d. [c.1987]

MR5A: 'Survey of Oxfam Donors in Canada - Final Report' by Points of View Research and Consulting, Sep 1988

Folder 2: MR6, comprising:

'Oxfam Press Advertising Strategy' by DMB&B, June 1988

'Women's Sharer Plan/Inserts' by DMB&B, 1988

'Oxfam Cold Mailing - November/December. Telex Sharer Plan 2. Women's' by DMB&B, Nov-Dec 1988

MR6A: 'Oxfam Research and Testing in 1989' by DMB&B, Dec 1988