Marketing and related materials
MS. Economist 290
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Marketing and related materials
Shelfmark
MS. Economist 290
Summary
Comprises:
'The Economist Style Sheet', Mar 1986
'The Economist Profile', 1986, subscriber studies for U.K., Europe, the United States, Asia / Pacific, and World audiences
'Miscellaneous Marketing 1980s', 1986-1988 and n.d. [1980s]
marketing materials, including readership surveys, 1986-2003 and n.d. [c.1990-2005]
'The Economist, How to Keep on the Right Side of the Law, A Guide for Journalists', 1996
press releases, 2006-2016
'Brand Guidelines, The Economist Group', Oct 2012
negative of the front cover of The Economist, No. 1, 2 Sep 1843, [c.2017]
Date
1986-2016 and n.d. [1980s-c.2017]
Language
English
Physical extent
1 box (8 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Archive of The Economist Newspaper Limited
Promotion and Marketing
Marketing and related materials
