Marketing reports by external parties
MS. Oxfam COM/2/3/2/1
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Marketing reports by external parties
Shelfmark
MS. Oxfam COM/2/3/2/1
Summary
Comprises:
Folder 1: 'Presentation to Oxfam 14th July, 1971 by Rupert Chetwynd & Partners Limited'
Folder 2: 'Why Spend Money Advertising Oxfam?' by Collett, Dickenson, Pearce and Partners Limited, 1974, and 'The Oxfam Image 1990-2010' by F.H.K. Henrion, 1989
Folder 3: 'An Evaluation of Oxfam News' by The Research Business, Apr 1989; 'Project Rumpole: Summary Findings of Qualitative Research on 'Africa: Not Guilty' Executions', by Michael Herbert Associates, Feb 1993; 'Attitudes Towards the Work of Oxfam - A Survey of Specialist Media Personnel' conducted by Market and Opinion Research International (MORI) on behalf of Oxfam, Dec 1993; 'Oxfam Report November 1994' by the Gallup Organization; 'Oxfam Media Analysis Report – July to September 2003' by Metrica; 'Campaign Publicity Report – 70th Anniversary', by Barry Sheen, Smartis Ltd., 19 Nov 2012
Date
1971-2012
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's communications function
Records relating to internal communication
Reports - internal
Reports produced by external parties for Oxfam
Marketing reports by external parties
