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Market Research Reports: MR80-89

MS. Oxfam APL/2/2/18

Bodleian Libraries, University of Oxford

Details

This item is described in 1 online catalogue.?

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Description

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Title

Market Research Reports: MR80-89

Shelfmark

MS. Oxfam APL/2/2/18

Summary

Folder 1 comprises:

MR80 'Giving the Broader Picture: BBC TV and the Wider World' compiled by Adrian Cleasby for the Third World and Environment Broadcasting Project, Apr 1993

MR81 'Losing the Picture - The Future for Television's Coverage of Global Issues' by the Third World and Environment Broadcasting Project, edited by James Firebrace with a preface by David Bellamy, Jan 1990

MR85 'Market Share Analysis' by Marc Middleton-Heath, Marketing, Feb 1993, with revised tables Sep 1993, and pieces of competitor analysis, Jan 1994 and n.d. [c.1994]

MR85A 'Oxfam Market Share Analysis' by Siddo Deva, Mar 1994, and 'Market Share Updates' by Prakash, Sep 1994

MR87 'Research to assess potential for an Oxfam 'Emergency Donation' scheme', Sep 1993, and 'Report on Main Findings', Oct 1993, both by Focus on Research

MR88 'Presentation of Qualitative Research into Oxfam Campaign' by Focus on Research, Feb 1995, probably relating to the 'Basic Rights' campaign

Folder 2: MR89, comprises:

'Oxfam in Ireland. Proposal' by Lansdowne Market Research, Dec 1992

'Oxfam in Ireland. Qualitative Research April/May 1993' by Lansdowne Market Research, n.d. [c.1993]

'Awareness of and Donations to Third World Charities. Management Summary' by Lansdowne Market Research, Jun 1993

'Oxfam in Northern Ireland. Qualitative Research' by Lansdowne Market Research, Jan 1994

Date

Jan 1990-Feb 1995 and n.d. [1993,1994]

Language

English

Physical extent

1 box (2 folders)

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Collection contents

Records produced by Oxfam's appeals and fundraising function

Appeals and Fundraising Policy

Market Research

Market Research Reports: MR80-89

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