Market Research Reports: AP41-47
MS. Oxfam APL/2/2/31
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: AP41-47
Shelfmark
MS. Oxfam APL/2/2/31
Summary
Comprises:
Folder 1: AP41 'Summary Report to Assess the First Cut Version of Direct Response TV Advert for Oxfam' by Focus on Research, Feb 1994
Folder 2: AP44, comprising:
'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Aug 1994, with related papers, n.d. [c.1994]
'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Oct 1994
'Report on Qualitative Research to Assess Response to Four Potential Routes for Direct Response TV Advertising for Oxfam', Oct 1994
Folder 3: comprising:
AP45 'Customer Profile Analysis for Oxfam Project Partners' by NDL International, Sep 1994
AP46 'Rwanda Emergency Press Review' by WWAVRC, Sep 1994
AP47 'Behaviourbank Customer File Analysis Prepared for Oxfam' by CMT Ltd, Dec 1994
Date
Feb-Dec 1994 and n.d. [c.1994]
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: AP41-47
