Correspondence and papers relating to advertising in The Economist
MS. Economist 291
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Correspondence and papers relating to advertising in The Economist
Shelfmark
MS. Economist 291
Summary
Comprises:
brochures of sample advertisements, with advertising rates and other information, entitled 'These advertisers use The Economist', n.d. [c.1951], and 'World advertisers who use The Economist', Sep 1952, 1952 and n.d. [c.1951]
papers including 'Advertisement Rates and Target Assessment 1968/69', Oct 1967, 1963-1967
'Advertising General', 1982-1988, mainly copies of correspondence relating to advertisement sales and commission
'1983/4 Adv[ertising] Dep[artmen]t', 1984 and n.d. [c.1984]
'Advertisement production of The Economist', a presentation by Andrew Rollings, Advertisement Production Manager, Nov 2014, and related papers, 2009-2014 and n.d. [c.2010] (= Closed).
Date
1952-2014 and n.d. [c.1951-2010]
Language
English
Physical extent
1 box (5 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Archive of The Economist Newspaper Limited
Promotion and Marketing
Correspondence and papers relating to advertising in The Economist
