Market Research Reports: AP78-89
MS. Oxfam APL/2/2/36
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: AP78-89
Shelfmark
MS. Oxfam APL/2/2/36
Summary
Folder 1 comprises:
AP78 'Project Stamp. An audit of Oxfam's image with key audiences' by Hugh Shelton, Mar 1998
AP82 'Oxfam D[irect]R[esponse]TV "Moving towards the Millennium"' by WWAV Rapp Collins, Nov 1998
AP83 'Oxfam Video Research' by Pell and Bales Ltd, Jan 1999
Folder 2: AP84, reports by Pell and Bales Ltd, Apr 1999, comprises:
'Oxfam Customer Care. Quantitative Research Report: Key Results and Findings'
'Oxfam Customer Care Tabular Report'
'Oxfam Customer Care Cross Tabulation Report'
'Oxfam Customer Care Scatterplot and C[ustomer] S[atisfaction] I[ndex] Committed Givers and Cash Givers'
Folder 3: AP89 'Competitor Analysis' and 'Action Aid Profile' by Pascale Balze, Research Department, Oxfam, n.d. [c.1997]
Date
Mar 1998-Apr 1999, n.d. [c.1997]
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: AP78-89
