Market Research Reports: MR117-124
MS. Oxfam APL/2/2/24
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: MR117-124
Shelfmark
MS. Oxfam APL/2/2/24
Summary
Folder 1 comprises:
MR117 'Landmines. Research Study Conducted for Oxfam' by Market & Opinion Research International (MORI), Mar 1996
MR119 'Media Reporting of Oxfam and Other Comparable Agencies. A Research Report Commissioned by Oxfam' by Wendy Monk and Simon Cross, Communication Research Centre, Department of Social Sciences, Loughborough University, Feb 1996
Folder 2 comprises:
MR121 'Positioning Oxfam for the Future. Qualitative Research Report Prepared for Focus Research and Oxfam New Zealand' by Focus Research Limited, Sep 1995, with comments from Simon Collings of Oxfam GB's Research Department, Jun 1996
MR123 'Presentation of Results of Nometrics Slogan Testing prepared for Oxfam' by Interbrand UK, Feb 1996
MR124 'Media Reporting of Oxfam and Other Comparable Agencies. Report Two - The Clothes Campaign. A Research Report Commissioned by Oxfam' by Wendy Monk and Simon Cross, Communication Research Centre, Department of Social Science, Loughborough University, Jul 1996
Date
Sep 1995-Jul 1996
Language
English
Physical extent
1 box (2 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: MR117-124
