Market Research Reports: MR11
MS. Oxfam APL/2/2/7
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: MR11
Shelfmark
MS. Oxfam APL/2/2/7
Summary
Folder 1 comprises:
MR11A 'An Appraisal of the Marketing Needs of Oxfam's Publications' by Keith Smith of Inter-Action Advisory Service, 1981
MR11B 'Oxfam - Its Perception and Awareness by the Local Bradford Population' by Bradford Consultancy Group, University of Bradford Management Centre, Mar 1988
MR11D 'Oxfam Organisation Effectiveness Review Discussion Notes' by KPMG Peat Marwick Management Consultants, Nov 1990
Folder 2: comprises:
MR11E, correspondence and papers relating to supporters' questionnaires, 1990-1992
MR11F 'The Edge Questionnaire' by Teresa Garlake, Aug 1991, relating to the results of a questionnaire given to readers of Oxfam's youth magazine, 'The Edge'
Folder 3 comprises: MR11H 'Oxfam Communications Products, A Marketing and Sales Appraisal. A Report to the P[ublic] A[ffairs and] C[ommunications] S[ervices] Division Director by Toby Milner', May 1992, with related correspondence, Jun-Sep 1992
Date
1981-Sep 1992
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: MR11
