Advertising; Advertising - Newspapers
CCO 180/4/1/11-15; CCO 180/4/2/1
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
Bodleian Archives & Manuscripts contains descriptions of the Bodleian Libraries’ archival collections, including post-1500 manuscripts. Some manuscripts with records in other catalogues are also described here as part of a description of a larger archive. Learn more.
Title
Advertising; Advertising - Newspapers
Shelfmark
CCO 180/4/1/11-15; CCO 180/4/2/1
Summary
Comprises:
CCO 180/4/1/11 - Interim note on advertising research (ORC), Feb. 1973;
CCO 180/4/1/12 - Conservative Party Advertising Campaign (ORC), Apr. 1973;
CCO 180/4/1/13 - Research on Advertising Campaign, interim report no. 1, Aug. 1974;
CCO 180/4/1/14 - Consideration of Advertising recall study by D.P. Berry and report, Nov. 1974;
CCO 180/4/1/15 - A report on three group discussions to examine attitudes to draft political advertisements, Nov. 1977;
CCO 180/4/2/1 - Credibility of Newspapers, July 1969.
Date
Jul 1969- Nov 1977
Language
English
Physical extent
1 box (6 volumes)
View full record in Bodleian Archives & Manuscripts
Collection contents
Conservative Party Archive: Conservative Central Office - Public Opinion Research Department
Advertising
Advertising; Advertising - Newspapers
