Market Research Reports: AP60-64
MS. Oxfam APL/2/2/33
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports: AP60-64
Shelfmark
MS. Oxfam APL/2/2/33
Summary
Comprises:
Folder 1: AP60 'Customer Profile Analysis for Oxfam Covenantors £36-£120' and 'Customer Profile Analysis for Oxfam Covenantors £120.01-plus' by Anni Greaves for NDL International, both Sep 1995
Folder 2: AP61 'Customer Profile Analysis for Oxfam Mail £2 Month' and 'Customer Profile Analysis for Oxfam Doordrop £2 Month' by Anni Greaves for NDL International, both Sep 1995
Folder 3: AP62 'Research into Oxfam DRTV Advertising' by The Research Business, Oct 1995, and AP64 'Presentation of Qualitative Research into Proposed Oxfam Advertising' by The Research Business, Nov 1995
Date
Sep-Nov 1995
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: AP60-64
