Market Research Reports: AP66-71
MS. Oxfam APL/2/2/34
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
Bodleian Archives & Manuscripts contains descriptions of the Bodleian Libraries’ archival collections, including post-1500 manuscripts. Some manuscripts with records in other catalogues are also described here as part of a description of a larger archive. Learn more.
Title
Market Research Reports: AP66-71
Shelfmark
MS. Oxfam APL/2/2/34
Summary
Folder 1: AP66, reports by Anni Greaves for NDL International, comprises:
'Customer Profile Analysis for Oxfam £2.01-£4.00 Per Month Donors', Jun 1996
'Customer Profile Analysis for Oxfam £4-Plus Donors (£2 Month Offered)', Jun 1996
'Customer Profile Analysis for Oxfam £4 Per Month Donors', Jun 1996
'Customer Profile Analysis for Oxfam £2 Month Door Drop Responders', Jul 1996
Folder 2, comprises:
AP67 'Making More Money From Legacies' by WWAV Rapp Collins, Oct 1996, with related papers
AP69 'Oxfam TV Strategic Development. Qualitative Research Debrief' by Gavin Hilton, Account Planning, Dec 1996
AP71 'Oxfam Legacies Strategic Review' by WWAVRC, Feb 1997
Date
Jun 1996-Feb 1997
Language
English
Physical extent
1 box (2 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: AP66-71
