Advertising
CCO 180/4/1/1-10
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
Bodleian Archives & Manuscripts contains descriptions of the Bodleian Libraries’ archival collections, including post-1500 manuscripts. Some manuscripts with records in other catalogues are also described here as part of a description of a larger archive. Learn more.
Title
Advertising
Shelfmark
CCO 180/4/1/1-10
Summary
Comprises:
CCO 180/4/1/1 - Survey of Political Advertising by National Opinion Polls, June 1963;
CCO 180/4/1/2 - Analysis of Advertising by Analytical European Surveys (AES), 1963;
CCO 180/4/1/3 - Report on a test of various advertising phases (AES), Jan. 1964;
CCO 180/4/1/4 - Report on a study of certain political advertisements (AES), Nov. 1963;
CCO 180/4/1/5 - Political Phraseology (NOP), Sept. 1965;
CCO 180/4/1/6 - Prases by Opinion Reseach Centre (ORC), July 1968;
CCO 180/4/1/7 - Effectiveness of TV on Party Conferences (ORC), Oct. 1968;
CCO 180/4/1/8 - Political Slogans (ORC), June 1969;
CCO 180/4/1/9 - Political Advertising 1969 (ORC), Nov.-Dec. 1969;
CCO 180/4/1/10 - Secret Advertising Strategy and Campaign, 1972-1975.
Date
1963-1975
Language
English
Physical extent
1 box (10 volumes)
View full record in Bodleian Archives & Manuscripts
