Correspondence and papers of Peter Dallas Smith [as Joint General Manager] and Managing Director, relating to sales and advertising
MS. Economist 40
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Correspondence and papers of Peter Dallas Smith [as Joint General Manager] and Managing Director, relating to sales and advertising
Shelfmark
MS. Economist 40
Summary
Comprises:
'Econ[omist] Circulation (detailed)', 1941-1952 and n.d. [c.1940], containing analysis of sales and circulation for 1931-1952. File kept by Dallas Smith from 1952.
'Reply to Questionnaire', 1959-1960, relating to a questionnaire set by McCann-Erickson Advertising Ltd.
'Press Advertising 1961', 1960-1962
correspondence and papers relating to Japanese subscriptions, 1962
'Circulation Dept. 1963', 1963, relating to circulation and sales
Date
1941-1963 and n.d. [c.1940]
Language
English
Physical extent
1 box (5 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Archive of The Economist Newspaper Limited
Management
Correspondence and papers of Peter Dallas Smith and Gerald Andrews, Joint General Managers, and Peter Dallas Smith, Managing Director
Correspondence and papers of Peter Dallas Smith [as Joint General Manager] and Managing Director, relating to sales and advertising
