Market Research Reports: MR1-2
MS. Oxfam APL/2/2/1
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
Bodleian Archives & Manuscripts contains descriptions of the Bodleian Libraries’ archival collections, including post-1500 manuscripts. Some manuscripts with records in other catalogues are also described here as part of a description of a larger archive. Learn more.
Title
Market Research Reports: MR1-2
Shelfmark
MS. Oxfam APL/2/2/1
Summary
Comprises:
MR1 'Oxfam Communications Strategy and Survey' by Sackur, Wood Associates Ltd., Jan 1973
MR2 'Summary of Research into Charities' by Collett, Dickenson, Pearce & Partners Ltd., Feb 1974
MR2A 'Charity' by Abacus Research, Jan 1986
MR2B 'Public Perceptions of Oxfam' (MBA degree dissertation) by Gavin N. Masson, Sep 1986
MR2C 'Which Way Now? A study of Oxfam, its supporters and its future strategy' (MBA degree dissertation) by Madeleine Swords, Sep 1987
Date
Jan 1973-Sep 1987
Language
English
Physical extent
1 box (1 folder)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports: MR1-2
