Market Research Reports
MS. Oxfam APL/2/2/39
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports
Shelfmark
MS. Oxfam APL/2/2/39
Summary
Comprises:
Folder 1: 'Oxfam Supporter Engagement Research Debrief' by Discovery Research Ltd, Sep 2002
Folder 2: 'Oxfam Audience Mapping Phase 1: Audience definition & data exploration', Jan 2003
Folder 3: 'Oxfam: Youth Research. How to involve 18-35 year olds in Oxfam. Research Debrief' by Zalpha, May 2003
Folder 4: comprising:
'Stage 1 Research Program Overview. Organisations that Make a Difference. Top Line Quantitative Research Findings Including tabulations' by Youth Research Group (YORG), Aug 2004, with related correspondence
'Youth Online: Guide to Design and Site Preferences Across the Youth Segment (13-25). Prepared for Oxfam Generation Why' by 2CV, n.d. [c.2006], with related correspondence
Folder 5: 'Oxfam Brand Tracker Research Proposal', Apr 2005 and 'Brand Tracker Research (Weighted)', Jan 2006, both by Harris Interactive Europe
Date
Sep 2002-Jan 2006 and n.d. [c.2006]
Language
English
Physical extent
1 box (5 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports
