Market Research Reports AP5-14
MS. Oxfam APL/2/2/28
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports AP5-14
Shelfmark
MS. Oxfam APL/2/2/28
Summary
Comprises:
Folder 1: AP5 'The Oxfam Image 1990-2010' by FJK Henrion, Oct 1989
Folder 2: AP10 'Oxfam. 1. Active Supporters 2. Covenantors Customer Profile Analysis (CPA)' and 'Oxfam. Lapsed Donors Customer Profile Analysis (CPA)' both by The Lifestyle Selector, Jun 1991
Folder 3: AP14, reports by Data by Design, Sep 1991
Folder 3 comprises:
'Oxfam Lifetime Value Analysis'
'Tables'
'Consumer Targeting. Sources, Data, Techniques'
'Questionnaire Analysis Presentat[ion] (Martin's)'
Date
Oct 1989-Sep 1991
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports AP5-14
