Correspondence of Michael Barrett, Fundraising Division, relating to market research
MS. Oxfam APL/2/2/45
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Correspondence of Michael Barrett, Fundraising Division, relating to market research
Shelfmark
MS. Oxfam APL/2/2/45
Summary
Comprises:
'C[harities] A[id] F[oundation]/Abacus Household Survey', Sep 1985-Sep 1986
'1986 survey', 1986, relating to 'Public Perceptions of Oxfam' by BJM Research and other surveys carried out in 1986
' "Joining" Qual[itative] Res[earch]', Jun 1989- May 1990, research proposal and discussion document relating to the concept of 'joining' Oxfam as a method for individual engagement
'Logo Research', Dec 1989-Mar 1992, relating to the design of Oxfam's logo for its 50th anniversary
'M[ar]k[e]t Res[earch] Logos', Jul 1989-Mar 1992, relating to shop fascias and logo design for Oxfam's 50th anniversary
'Nautilus', Mar 1992-Sep 1992, relating to the 'Project Nautilus' report by Michael Herbert Associates
'1992 Omnibus', Jan 1992-Nov 1992, relating to omnibus research carried out by Data by Design and the British Market Research Bureau (BMRB)
Date
Sep 1985-Nov 1992
Language
English
Physical extent
1 box (7 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Correspondence of Michael Barrett, Fundraising Division, relating to market research
