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Memoranda, with accompanying reports, surveys and public opinion poll results, from Humphrey Taylor, Director of the Opinion Research Centre, to Tommy Thompson, Head of Communications at Conservative Central Office. Also, memoranda concerning interpretation of the results of polls and surveys from Tommy Thompson to the Party Chairman, Edward du Cann

CCO 20/17/3/5

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Description

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Title

Memoranda, with accompanying reports, surveys and public opinion poll results, from Humphrey Taylor, Director of the Opinion Research Centre, to Tommy Thompson, Head of Communications at Conservative Central Office. Also, memoranda concerning interpretation of the results of polls and surveys from Tommy Thompson to the Party Chairman, Edward du Cann

Shelfmark

CCO 20/17/3/5

Summary

Includes Opinion Research Centre daily opinion polls:-

10-18 March 1966

21 March 1966

23-24 March 1966

26 March 1966

29 March 1966

Includes Opinion Research Centre public opinion survey and Spot Reactions to TV Appearances:-

Report identifying the 50 most marginal Conservative and Labour seats, 04/03/1966

ORC/21 National Political Survey, 09/03/1966

ORC/23 I. Jo Grimond on Election Forum, ND

ORC/24 II. Mr Heath on Election Forum, 10/03/1966

ORC/27 III. Mr Wilson on Election Forum, 11/03/1966

IV. Party Political Broadcast by Mr Wilson, 14/03/1966

ORC/33 V. Mr Heath, 14/03/1966

Recall Survey: Criticism of Mr Heath's Party Political Broadcast of 14/03/1966, 15/03/1966

ORC/35 VI. Liberal Broadcast, Ludovic Kennedy, 15/03/1966

ORC/37 VII. Labour Party Broadcast, Mr Gunter, 16/03/1966

ORC/41 VIII. This Week Mr Callaghan v Mr MacLeod, 17/03/1966

IX. Conservative Party Political Broadcast, 18/03/1966

X. Conservative Party Political Broadcast, 21/03/1966

XI. Labour Party Broadcast, 22/03/1966

XII. Liberal Party Broadcast, 23/03/1966

13. Conservative Party Political Broadcast, 24/03/1966

14. George Brown's Labour Party Political Broadcast, 25/03/1966

15. Liberal Party Broadcast, 26/03/1966

17. Mr Heath's Broadcast, 28/03/1966

18. Mr Wilson's Broadcast, 29/03/1966

Includes Group Marketing and Research Limited results of a Voter Attitude Survey in Plymouth conducted between 11-12 March 1966

Date

Feb-Mar 1966

Language

English

Physical extent

1 file

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Collection contents

Conservative Party Archive: Conservative Central Office - Party Chairman's Office

Campaigning and Elections

1966 General Election

Memoranda, with accompanying reports, surveys and public opinion poll results, from Humphrey Taylor, Director of the Opinion Research Centre, to Tommy Thompson, Head of Communications at Conservative Central Office. Also, memoranda concerning interpretation of the results of polls and surveys from Tommy Thompson to the Party Chairman, Edward du Cann

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