Market Research Reports: MR28-30, MR32-33 and MR35-36

Title

Market Research Reports: MR28-30, MR32-33 and MR35-36

Shelfmark

MS. Oxfam APL/2/2/13

Summary

Folder 1 comprises:

MR28 'Project Rumpole. Summary findings of qualitative research on 'Africa: Not Guilty' executions' by Michael Herbert Associates, Feb 1993

MR29 'Project Bailey. Summary findings of qualitative research on replacement line for 'Africa: Not Guilty'' by Michael Herbert Associates, Mar 1993

Folder 2: MR30, comprises:

'Project Care. Charts to accompany verbal debrief' by The Research Business, concerning a study looking at the supporter periodical 'Oxfam News', Apr 1993

'An evaluation of Oxfam News. Management Summary' by The Research Council, Apr 1989

'Oxfam News Quantitative Research. Statistical Analysis' by Market Research Services, Jul 1993

Folder 3 comprises:

MR32 'Presentation of Findings of Qualitative Research into Direct Response TV Advertising' by Focus on Research, Nov 1993

MR33 ' Report on Qualitative Research into Potential Direct Response TV Advertising for Oxfam' by Focus on Research, Dec 1993

MR 35 'Oxfam Foreign Correspondents Survey Top-Line Results' by Market and Opinion Research International (MORI), 1993, and internal correspondence relating to Press Office statistics for 1992 and media research, 1993-1994

Folder 4: MR36, comprises:

'Project Pankhurst. Presentation. Research investigating attitudes towards women in the 3rd world' by Michael Herbert Associates, Dec 1993

'Project Pankhurst. Research Presentation. Understanding attitudes towards women in the developing world' by Michael Herbert Associates, Jan 1994

'Project Pankhurst. Report on research on understanding attitudes towards women in the developing world' by Michael Herbert Associates, Feb 1994

Date

Apr 1989-Feb 1994

Language

English

Physical extent

1 box (4 folders)