Conservative Research Department summaries, newspaper cuttings and correspondence concerning opinion polls conducted on behalf of the Conservative Party by Gallup, National Opinion Polls, Thompson Newspaper Group's Market Research Unit
CCO 20/27/2
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
Bodleian Archives & Manuscripts contains descriptions of the Bodleian Libraries’ archival collections, including post-1500 manuscripts. Some manuscripts with records in other catalogues are also described here as part of a description of a larger archive. Learn more.
Title
Conservative Research Department summaries, newspaper cuttings and correspondence concerning opinion polls conducted on behalf of the Conservative Party by Gallup, National Opinion Polls, Thompson Newspaper Group's Market Research Unit
Shelfmark
CCO 20/27/2
Summary
Correspondents include:-
Blakenham, Lord, Party Chairman (1963-1965)
Cann, Edward du, Party Chairman (1965-1967)
Douglas, James, Conservative Research Department
Fraser, Sir Michael, Director of the Conservative Research Department (1959-1964)
Henry, Harry, Marketing Director, Thompson Organisation Limited
Howard, Sir John, Chairman, National Advisory Committee on Publicity & Speakers
Pemberton, Roger, Chief Publicity Officer, Conservative Central Office
Taylor, Humphrey, Managing Director, Opinion Research Limited
Includes:-
Analysis of Dr Mark Abrams' [psephologist on behalf of the Labour Party] latest opinion survey 'The Newspaper Reading Public of Tomorrow' published in The Sun
Psephology digest of an analysis of the 1964 general election by Dr Hugh Berrington, University of Keele
Report of the National Advisory Committee on Publicity & Speakers for the Party Chairman, following his attendance at their meeting of 04/03/1965
Report of a meeting of the National Advisory Committee on Publicity & Speakers, 02/04/1965
Visit by the Party Chairman to address the Ulster Unionist Party's Standing Committee in Belfast, 14/05/1965
National Opinion Polls Limited report, NOP/1306/1314 'Trade Unions', August 1965
Report on the need for the Conservative Party to set up its own Opinion Research Unit, Sep 1965
Conservative Research Department report [ref. LCC(65)00], 'Public Opinion', concerning the main trends in public opinion since the 1964 General Election, 08/11/1965 [Author: MF/JD/JVM]
Date
Jul 1963-Nov 1965
Language
English
Physical extent
1 file
View full record in Bodleian Archives & Manuscripts
Collection contents
Conservative Party Archive: Conservative Central Office - Party Chairman's Office
Campaigning and Elections
Public Opinion and Psephology
Conservative Research Department summaries, newspaper cuttings and correspondence concerning opinion polls conducted on behalf of the Conservative Party by Gallup, National Opinion Polls, Thompson Newspaper Group's Market Research Unit
