Market Research Reports
MS. Oxfam APL/2/2/38
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports
Shelfmark
MS. Oxfam APL/2/2/38
Summary
Comprises:
Folder 1: statistical analysis of appeals by month, Dec 1993-May 1994
Folder 2: 'Oxfam Project Partners postal survey. Verbatim answers from the:- 1) Open ended questions. 2) Any other comments?', by Market Research Services, Feb 1994
Folder 3: 'Brand Tracking Research Results. Final Results' by The Ashdown Group, Jul 2001
Folder 4: 'Brand Tracking Research Executive Summary Final Results' by The Ashdown Group, Jul 2001, and 'Brand Research' papers consisting of 'Brand Audit', 2000 and 2001, and 'GB Footprint', 2000
Date
Dec 1993-2001
Language
English
Physical extent
1 box (4 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports
