Advertising proposals for the Conservative Party's 1970 general election campaign from advertising agency Davidson, Pearce, Berry & Tuck Ltd

Title

Advertising proposals for the Conservative Party's 1970 general election campaign from advertising agency Davidson, Pearce, Berry & Tuck Ltd

Shelfmark

CCO 20/25/14

Summary

Includes:-

'Direct Mail Campaign', Aug 1969

Extract from Campaign dated 14/02/1969, featuring article entitled 'The Tories' new advertising agency…and how it work'

Poster campaign proposal on the theme 'Fight Back with the Conservatives, ND

Draft press advertisements, Sep-Oct 1969

Report, 'Proposals to the CCO for advertising in 1969', ND

Report, 'Assessment of Findings to Date of ORC Readership Research for Conservative Central Office', 19/09/1969

Report, 'Additional Media Recommendations for National Press Campaign', 12/11/1969

Report, 'National Press versus Local Press (within key constituencies)', 30/09/1969

Report, 'Outline Media Date Plans' concerning the proposed timetable for a national and local press campaign spanning September 1969-March 1971, 19/10/1969

Report, 'Media and Production Costs: Press Campaign', ND

'Contact Report' concerning the press and poster campaign, dated 16/12/1969

Correspondence between the Party Chairman Anthony Barber and EA Pearce of Davidson, Pearce, Berry & Tuck Ltd concerning the effect on the Conservative Party's account of the company's merger with Spottiswoode Advertising Ltd

Date

Aug 1969-Feb 1970

Language

English

Physical extent

1 file