Market Research Reports
MS. Oxfam APL/2/2/37
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
This is an extract only. For more information, see the catalogue record in Bodleian Archives & Manuscripts.
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Title
Market Research Reports
Shelfmark
MS. Oxfam APL/2/2/37
Summary
Folder 1 comprises:
'Oxfam. Proposal for a Four-Stage Research and Study Programme' by Alexander-Butterfield Ltd., May 1965
'Oxfam Market Research Project (February-March 1977)' by Manchester Business School, May 1977
'Oxfam's Education Department. Report to Council of Management of an Enquiry carried out in the Spring of 1980', by M.R. Wigram, Jun 1980, relating to a survey of British teachers
Folder 2 comprises:
'Oxfam Qualitative Image Research' by Maurice Vernon Research, Dec 1982
'Oxfam Survey Analysis of Results', Nov 1983, relating to a survey of donors
'Oxfam. A review into shop operations and merchandise in order to determine ways in which to increase profitability' by Conran Associates, Nov 1983
'Oxfam Shops Refit Assessment' by SRU, Mar 1986
'Oxfam Qualitative Research Programme Outline Discussion Document (revised)' by DMB&B, May 1987
'Evaluation of the BJM Oxfam Research' by DMB&B, Dec 1987
'Charity Awareness' by the British Market Research Bureau Limited, May 1992
Folder 3: 'Oxfam Omnibus Research: An Analysis of Results', Jul 1992, and 'Oxfam Andover Town Drive: An Analysis of Results', Aug 1992, both by Data by Design
Date
May 1965-Aug 1992
Language
English
Physical extent
1 box (3 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Records produced by Oxfam's appeals and fundraising function
Appeals and Fundraising Policy
Market Research
Market Research Reports
