Opinion Research
CRD 4/27/53-60
Bodleian Libraries, University of Oxford
Description
From Bodleian Archives & Manuscripts
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Title
Opinion Research
Shelfmark
CRD 4/27/53-60
Summary
Comprises:
1. CRD 4/27/53 - Special Services (Opinion Research): 1979 GE Weekend television interviews, 1979. Contains transcripts of two interviews on Weekend World:
1 April 1979: Election 1979 background and interviews with academics
8 April 1979: Trade Union issues with Albert Booth, David Penhaligon and James Prior
Background statistics for 1 April 1979
2. CRD 4/27/54 - Special Services (Opinion Research): 1979 GE PPB surveys, 1979. Contains:
1 May: Conservative Party Election Broadcast questions
March: Conservative Party Election Broadcast questions
Party Election Broadcast drafts
Audience reaction to Labour and Conservative Party election broadcasts (ORC), 22 Mar, 17 Apr-May 1979
Britto's report on 22 Mar survey, 27 Mar 1979
3. CRD 4/27/55 - Special Services (Opinion Research): Image survey report draft (Britto)
4. CRD 4/27/56 - Special Services (Opinion Research): Communication Research for a PPB - An Outline Discussion Paper (Saatchi & Saatchi, J. 3453), 2 Nov 1979;
5. CRD 4/27/57 - Special Services (Opinion Research): Liverpool Edge Hill survey questionnaire and summary, Feb 1979;
6. CRD 4/27/58 - Special Services (Opinion Research): Campaign literature survey, 1979. Contains:
Survey on Reactions to Conservative Research Department Literature, May 1979 (GE - CRD), 15 Aug. 1979
Survey of Campaign Literature 1979 - Codebook
Survey of Campaign Literature 1979 - Summary results
Memo: Further thoughts on CRD and Party publications (Britto to Howart), 2 Jan 1980
Report of Survey of Campaign Literature, Oct 1974
Raw data: Campaign literature survey results, 1979
Campaign literature questionnaire
7. CRD 4/27/59 - Special Services (Opinion Research): 'Quickie' surveys, 1979 General Election, 10-28 Apr 1979;
8. CRD 4/27/60 - Special Services (Opinion Research): State of Battle surveys, 1979 General Election, Apr 1979. Contains:
State of the Battles surveys 1-4 (ORC)
Political Attitudes in Con/Lib Marginal Constituencies (ORC)
Political Attitudes in some Constituencies with Sizeable Liberal Votes in Oct. 1974 (ORC)
A Survey on Politics in Scotland (Parts 1-4) (ORC)
Voting intention notes and tables
Date
1979
Language
English
Physical extent
1 box (8 folders)
View full record in Bodleian Archives & Manuscripts
Collection contents
Conservative Party Archive: Conservative Research Department
Subject files
Campaigning and Elections
Public Opinion/Psephology
Opinion Research
